Digital Content Creator Apprenticeship Level 3

Key Outcomes from Digital Content Creator Apprenticeship Level 3

Participants in our digital content creator apprenticeship will gain valuable skills and outcomes such as:

• Equipping Learners for Digital Content Creation - The programme equips learners with the knowledge and skills necessary to excel in creating digital content across diverse sectors where online engagement is paramount.

• Expertise in Online Presence Enhancement - Learners will gain expertise in establishing and enhancing businesses' online presence, ensuring effective engagement with target audiences, and delivering narratives that captivate and resonate with customers.

• Developing a Versatile Skill Set - Through a thorough and diverse curriculum, apprentices will develop the versatile skill set needed to produce impactful content that drives results.

• Balancing Theory and Practical Experience - By blending theoretical concepts with practical, hands-on experience, learners will be well-equipped to navigate and respond to the evolving demands of the digital age. 

Duration

Training Duration - 15 months 

End-Point Assessment - 3 months

What is End-point Assessment? 

At the end of the apprenticeship programme, an assessment tests participants on their knowledge, skills, and behaviours in the occupational standard. The assessment is an opportunity for the apprentice to show an assessor how well they can carry out the role of a digital content creator. The assessment methods include:

• Project or Campaign Evaluation Report - The apprentice is required to complete a project or campaign evaluation report on a recent project or campaign within the past six months.

• Professional Discussion - The apprentice will engage in a 60-minute professional discussion with an independent assessor, answering at least 7 questions related to their occupation

• Presentation - They need to prepare and deliver a presentation to an independent assessor outlining proposed additional or new content for the project or campaign based on the findings of the evaluative report.

The length of the training for the apprenticeship is typically 15 months, and the end-point assessment is around 3 months. The overall grades available from the assessment are:

• Fail

• Pass

• Merit 

• Distinction 

Once the apprentice has passed the EPA, they will be awarded their apprenticeship certificate.

Who it's a good fit for?:

The digital content creator level 3 apprenticeship is suitable for people working a range of job roles, including: 

• Content Creator 

• Digital Media Assistant 

• Social Media Coordinator 

• Graphic Design Assistant 

• Video Production Assistant 

• Copywriter 

• Multimedia Content Coordinator 

• Brand Communications Assistant 

• Content Marketing Assistant 

• Web Content Coordination 

Furthermore, this apprenticeship programme holds value for those working in a variety of industries, including:

• Marketing and Advertising 

• Media and Entertainment 

• eCommerce and Retail

• Technology and Software 

• Healthcare and Wellness 

• Education and E-learning

• Travel and Hospitality 

• Nonprofit and Advocacy Organisation

• Finance and Business Services 

• Gaming 

• Telecommunications  

Please note that this apprenticeship programme is not limited to these specific roles and industries. If you believe this programme could benefit your business and team, please don't hesitate to contact our trainers below for more information.

What are the entry requirements?

• To enter the programme, apprentices must have at least level 2 in English and Maths. If they lack this qualification, they must obtain it before undergoing the End-Point assessment.

• Apprentices with an Education, Health, and Care Plan (EHCP) or a legacy statement must have minimum English and Maths Entry level 3.

• A BSL qualification can serve as an alternative to the English requirement for individuals whose primary language is British Sign Language (BSL).

Modules Covered

The digital content creator apprenticeship programme structure includes the following:

• Brand and Brand Awareness

• Content Planning and Pitching

• Content Development

• Principles of Graphic Design

• Image Editing and Manipulation

• Illustration and Vectors

• Video Capture and Editing

• Desktop Publishing

• SEO and Blog Writing

• Budgeting

• Content Distribution and Social Media

• Analytics and Feedback

The range of subjects covered highlights the programme’s versatility by encompassing a comprehensive range of creative and technical aspects of digital content creation. 

What Skills Will the Apprentice Learn?

By undertaking the digital content creator apprenticeship programme you will enhance your skills in digital content creation through hands-on experience of systems and tools, and gain the following non-technical and technical skills:

Non-technical Skills

• Critical Thinking

• Effective Communication 

• Problem-Solving 

• Intellectual Curiosity 

• Preparing Data for Effective Analysis 

Technical Skills 

• Graphic Design 

• Video Editing 

• Audio Content Creation 

• CMS Platforms

• SEO Tools and Analytics

• Social Media Platforms

• Copywriting and Editing 

• Web Design Principles (HTML/CSS)

• Digital Marketing Tools

• Project Management