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"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble"
- Ian Schafer - Shorty Industry Award for Best Social Media Presence of a CEO

Drive your business into the future with a Digital Marketer Apprentice.


Marketing creatively and striking the right tone with your client base is an essential aspect of every successful business - therefore, getting your digital strategy perfected is fundamental for how your clients view and interact with your brand. 


Our Level 3 Digital Marketer Apprenticeship (equivalent to A levels - grades A - E) is designed to deliver real business benefits for your company through digital best practice. Whether you are looking to upskill an existing member of staff or seeking to train your new apprentice, our Digital Marketer Apprenticeship could be the ideal option for your business needs. 


This course is innovative in its approach - every learner is equipped with the knowledge, skills and resources to confidently develop themselves and your business through creative digital excellence. Our learners are also supported to choose the path that suits their skillset, and your business, best, whether this is in the creative or technical sphere of digital marketing. Learning is completed in 13 months and 15 months to EPA, with 80% on the job, and apprentices will work on projects based on your business to deliver measurable ROI.

Introducing the new Digital Marketer Apprenticeship Level 3

Over the last 25 years Pareto has successfully trained over 100,000 sales, management and marketing professionals in the UK, Europe and beyond. We know that getting the branding and marketing of your company is essential for lead generation and the reputation of your company.

The role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

Pareto’s new Digital Marketer Apprenticeship through Apprentify will allow candidates to enter into an ever expanding industry to excel their career, as well as

  • Identify growth opportunities for your business
  • Generate leads & increase the visibility of your brand
  • See how online branding affects business
  • Create marketing plans and strategies
  • Run social media campaigns that convert
  • Understand the application of analytics for growth
  • Develop effective website content
  • Understand coding fundamentals
  • Facilitate strong customer service and relationship building

Who is eligible for the Digital Marketer Apprenticeship Level 3?

This is a Level 3 Apprenticeship equivalent to A levels at grades A to E.

This apprenticeship is very flexible and is suitable for anyone aspiring to begin or advance their career in marketing. The Typical Job Roles from this course include: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

The course is tailored to suit employer business requirements, ensuring learners achieve their maximum potential and deliver the knowledge and skills their business needs.  With 80% of learning on the job, this is a qualification designed to benefit all businesses in both the digital and technical spheres of your business.

How does the funding work?

There are two funding structures for apprenticeships:

Paying into the Apprenticeship Levy? The funds in your digital account can be used to cover the costs of apprenticeships offered by government-accredited providers like Pareto. If you wish to invest more than your digital account funds in apprenticeships then you will be eligible for 95% government funding. Check out our Guide to the Apprenticeship Levy to find out more.

If your organisation is under the £3m wage bill threshold then you are eligible for 95% government funding on apprenticeship programmes. 

If you haven't yet decided your apprenticeship strategy training partners, then talk to our expert team at Pareto today.


Paying the Apprenticeship Levy?

Invest your levy in one of Pareto's best in class new apprenticeships.

The  Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. So how much do you have to spend on Apprenticeship training and what courses can you invest in?
That's where our handy calculator comes in...

Your organisation's annual UK payroll

Overview of the Digital Marketing Apprenticeship Level 3


Basic Marketing Principles / Market Segmentation

The Customer / Marketing the business

Digital Strategy / Marketing Principles Exam

How the Web Works

Web Development

Website Compatibility / Principles of coding

Google Analytics / GAIQ (Google Analytics Individual Qualification) beginner

GAIQ Advanced 1

GAIQ Advanced 2 – exam


Apprentices will learn to design, build and implement campaigns and drive customer sales. Their apprenticeship begins by covering basic marketing principles such as market segmentation and marketing your business. They will focus on marketing to your specific customers and understand how to create digital strategies that will convert. Candidates will learn how to generate increased leads and revenue streams for your business and run social media campaigns that will convert. They will also learn about web development and the basics of coding to ensure that your website content is performing highly.


Then, exclusively to our course with Apprentify, apprentices can chose to hone their Digital Mastery with a choice of 2 different ‘paths’. Path 1 focuses on Digital Marketing and content and social media marketing, PPC, search marketing and SEO. Path 2 focuses on technical and web development and design.

Marketers need to build digital relationships and reputation before closing a sale. Chris Brogan, Chief Executive Officer of Owner Media Group


Want to find out more about this apprenticeship?

Start Growing Your ROI

Or call us on 0330 057 4891

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