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"The Sales Executive Apprenticeship is an industry game-changer, delivering the key skills every salesperson needs to succeed."
- Jonathan Fitchew, CEO, Pareto Law

Your sales team are the people principally responsible for delivering your revenue and growth, so having a skilled, confident team is business critical. The Sales Executive Level 4 Apprenticeship empowers learners with the essential blend of knowledge skills and behaviours they'll need to succeed. We ensure learners are effectively trained in the very best selling techniques to facilitate their continued long-term success.


Improving your teams' abilities in key areas such as customer understanding, product knowledge, market and competitor insight, organisational skills, rapport building, negotiation and presentation skills development and more, the level 4 provides an excellent return on investment opportunity for any sales driven business. For learners ready to invest in their development and work hard to achieve, this is a fantastic opportunity to enter into an exciting, fast-paced industry with the potential for career progression and competitive financial rewards.


As the UK's leading sales training provider, Pareto have been developing the best sales people for more than 20 years, making us your perfect partner to deliver the Sales Executive Level 4 Apprenticeship. 


Interested in powering up your sales team?


Find out how the Sales Executive Apprenticeship Level 4 could benefit your organisation today. 

View Apprenticeship Factsheet

Introducing Pareto's new Sales Executive Apprenticeship Level 4.

The Sales Executive Level 4 Apprenticeship is the perfect programme for training both new and experienced sales people. 

The 18-month framework for this apprenticeship was developed by a trailblazer group consisting of industry leaders in sales, ensuring the content is up to date, effective and highly relevant. It consists of both practical and theory based learning, with apprentices spending the vast majority of their time learning on the job, complimented by 20% of time perfecting their skills in theory training. Pareto's Level 4 is delivered through a winning formula of the very best in blended learning - learners reap the benefits of the combination of both classroom based and digital learning, and in turn, return to work ready to action their new skills and put them into practise as part of your sales team. 

This sales apprenticeship teaches a wide range of modules to transform learners into highly talented sales people - from Commercial and Financial Acumen to Customer Needs Analysis, Digital Skills and Ethics and Integrity.

Who is eligible for the Sales Executive Apprenticeship Level 4?

Apprenticeships span from Level 2 to Level 7. As a rough guide, level 2 equates to broadly 5 good GCSE passes, with 6 & 7 comparable to a degree. The level 4 Sales Executive apprenticeship is an 'Advanced Apprenticeship', equivalent to a foundation degree.

Understanding the psychology of the sales process is fundamental to the success of every sales person. Suitable for learners who are new to a career in sales or those with less than 12 months experience, this apprenticeship teaches the knowledge, skills and behaviours to essential in both B2B and B2C, from understanding client requirements to and building business relationships, through to negotiating and closing deals.

How does the funding work?

There are two funding structures for apprenticeships:

Paying into the Apprenticeship Levy? The funds in your digital account can be used to cover the costs of apprenticeships offered by government-accredited providers like Pareto. If you wish to invest more than your digital account funds in apprenticeships then you will be eligible for 95% government funding. Check out our Guide to the Apprenticeship Levy to find out more.

If your organisation is under the £3m wage bill threshold then you are eligible for 95% government co-funding on apprenticeship programmes.

If you haven't yet decided your apprenticeship strategy training partners, then talk to our expert team at Pareto today.


Paying the Apprenticeship Levy?

Invest your levy in one of Pareto's best in class new apprenticeships.

The  Apprenticeship Levy came into force in 2017, charging companies with a wage bill over £3m an additional 0.5%. So how much do you have to spend on Apprenticeship training and what courses can you invest in?
That's where our handy calculator comes in...

Your organisation's annual UK payroll

Sales Apprenticeships offer value to your business... helping you build revenue, increase staff retention and enhance brand positioning. Ben Turner, Association of Professional Sales

Safeguarding Information for Apprenticeships


Here at Pareto Law, we are committed to putting the safety and well-being of all our learners at the forefront of our process. Prevention is a huge part of what we do and education around safeguarding issues is an essential aspect of preventing harm.


We’ve put together our safeguarding document to help you find the contact details or information you may need to support you in safeguarding the apprentices in your business which you can access through the button below.

Safeguarding Policy Access Button


For County-specific safeguarding information, please click here. 


Policy and Procedure Documents

Click the links to upload each policy 

Employer Complaints Process

Learner Complaints Process

Complaints Process Policy


Want to find out more about this level 4 sales apprenticeship?

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