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Strategise, Succeed, Excel
Account Management Course
Developing trust, knowledge, and reliability for identifying growth opportunities and strengthening existing relationships.
Speak to our team
Listen to a quick introduction.
Our program is tailored to enhance your team's capabilities in strategic account management. This course is meticulously designed to empower your team with practical insights and tools for cultivating strong client relationships, positioning them as trusted advisors in the business landscape.
Rob Welling Course Leader
Perfect For:
Pareto's strategically created account development courses are tailored for individuals overseeing and managing accounts and territories within your business. This course caters to a diverse audience, from those embarking on their careers in account management to seasoned professionals aiming to refine their skills.
Our key account management course empowers your team to gain a comprehensive understanding of your client's needs. This enables them to construct robust, profitable accounts while enhancing the overall client experience and building long-term relationships.
Ideal job roles suited for our account development course include:
Account Executives
Account Managers
Customer Success Managers
Business Development Executives
Business Development Representatives
However, this course's benefits extend beyond specific roles. If you think your team could gain value from this course, please contact our trainers below for additional information.
Course Overview
The core elements of account development are Trust, Knowledge, Reliability and Intimacy. These elements are integral to this course and ensuring that your team acquires the skills needed to:
Identify Growth Opportunities
Protect Valuable Accounts
Recognise Potential Reevaluations within the Portfolio
Through facilitated discussions to understand your key accounts, evaluate their potential, and establish a balanced level of trust, your team will be equipped to excel in the intricate dynamics of account development. By thoroughly auditing existing accounts with a lens on the core elements, your team will identify opportunities for progression and strengths, ensuring sustained relationship development.
Key Outcomes
Discover what your talent will learn in our account development course:
Identifying Growth Opportunities: How to identify existing accounts to grow, protect and build and put in place a proactive plan for account development
Building a Proactive Account Development Plan: How to create a stakeholder plan that identifies who to build trusted relationships with
Leveraging Stakeholder Influence: How to leverage and influence key stakeholders
Tactical Growth and Protection Plans: How to present a tactical plan to proactively grow and protect an account or segment
Pre Course
Prior to attending the account development course, delegates will need to:
Have an awareness of their company’s account development prioritisation or strategy and bring your account list and commercial value to the business
Identified 2-3 clients that can be used to demonstrate their skills in practice
As this course is interactive, delegates must bring their mobile devices to the session
Modules Covered
The Account Development Course structure includes:
The Principles of Account Development
Building Customer Trust
Commercial Account Value
Where to Focus Your Time to Grow, Protect, and Build Accounts
Stakeholder Management
SWOT Analysis
Our course sessions are engaging and collaborative. They encourage interaction and teamwork through group activities, self-reflection, and individual exercises.
Rob Welling
Senior Performance Consultant
- Date Joined 11/1/2021
- Team Training
Change Rob brings over 15 years of expertise in sales learning and development. Commencing his career as a salesperson, he mastered the nuances of self-presentation, excelling both on the phone and in face-to-face interactions, which is vital in account management. With a background in performance, including extensive voice coaching, he seamlessly blends business acumen with creative flair.
Rob draws on his wealth of experience to empower individuals, guiding them in developing effective account management strategies and enhancing client relationships.
"Having worked both as an Account Manager and then Sales Enablement Manager my key aim with this programme is to allow delegates to take back control and work strategically rather than reactively"
Want to know more about our Account Management Course?
If you need support to help grow the accounts assigned to you or are a business seeking to upskill your existing teams with the necessary skills to enhance your client accounts, we are ready to provide expert support.
Realise your potential today through our account management courses by completing the form to request a callback or speak to the training team directly at 0333 455 1416.